Age-Grading is not a science and subject to human subjectivity, which can result in different conclusions based on the person doing the analysis. When retailers are unsure if a product is a toy or not, for them it’s safer for them to classify it as a product designed for children under the ages of twelve. This matter has been an endless source of frustration to people in the collector diecast model car business because the financial and time resources required to meet mandates in CPSIA is significant for an industry that operates on very thin margins. My family has been distributing toys for 3 generations, and I have in the industry long enough to remember that the CPSC (i.e. the commission itself) was NOT in favor for the passage of CPSIA; Unbeknownst to the congressmen, senator, and President George Bush in 2008 their passage of CPSIA would cause unintended consequences. One immediate cause was that numerous small cottage toy manufacturers, importers, and distributors who made or distributed small batch run of toys to go out of business. Afterall, which elected official would dare to vote against safer toys for our children? With supply and unique innovative toys this particular industry provided going out of business, this in turn would have the end result of putting out of business every mom and pop store on main street and eventually every regional and national toy store. As these specialty retailers attempted to adopt the same mass-market items the big box stores offered, they quickly found they were not competitive. Because the collector diecast model car industry is also characterized by small batch runs and often limited editions, so you can understand my deep concern in having our entire product line classified as a child’s product and therefore within the scope of CPSIA. This is why I am spending time to write about this subject and maybe it can serve to stop the mis-classification of age appropriateness of diecast cars collector cars.
First of all, let’s start with a couple facts. There are diecast model cars designed primarily for children under the ages of 12 and therefore considered “toys” and subject to the rules and regulations of CPSIA. Conversely, there are diecast model cars that are NOT designed primarily for children under the ages of 12 and are thus not subject to the rules and regulations of CPSIA. I am making groupings based on scale, as this is how our industry usually markets diecast model cars. Although there is a positive correlation between scale and age appropriateness, the CPSC in their guidelines does NOT attempt to define what IS (or IS NOT) based on its size (or in our terminology, scale). Based on my 33+ years in marketing toys and collector diecast toy cars and my understanding of CPSIA, ASTM F963, CPSC’ Age Determination Guidelines, and their many references to different titles of the Code of Federal Regulations (CRF) and particularly Title 16 which deal with Commercial Practices, and what new rulings that I can find that the Commission has made that pertain to diecast model cars, these are my conclusions on the matter: