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Toy Wonders New Arrivals

September 9, 2016

Dear Customers,

A few shipments arrived this week. If you log into your account at www.toywonders.com, before clicking on any of the links below, approved wholesale accounts will see wholesale pricing.

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DIECAST Collectible Model Cars And More

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73350BK/6
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Show product details for Kinsmart - BMW X6 Hard Top (1/38 scale diecast model car, Asstd.) 5336D
73355AC/R
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79325OR
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79325YL
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Maisto
79326OR
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79342BU
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79342R
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79343GN
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79343R
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79502
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79504

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79505

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79506
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width="100"
76002D
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Show product details for Kinsmart - BMW X6 Hard Top (1/38 scale diecast model car, Asstd.) 5336D
79322/16D
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Show product details for Kinsmart - BMW X6 Hard Top (1/38 scale diecast model car, Asstd.) 5336D
97018YQ
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34210

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34262

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34272
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width="100"
34508
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Show product details for Kinsmart - BMW X6 Hard Top (1/38 scale diecast model car, Asstd.) 5336D
34294
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Show product details for Kinsmart - BMW X6 Hard Top (1/38 scale diecast model car, Asstd.) 5336D
34281
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Thank you

Lu
Toy Wonders, Inc.
www.toywonders.com
201-229-1700

L.S. Su

God and the Art of Toy and Diecast Marketing
Misdiagnosing the Problem
By L. S. Su

A few months ago, my daughter had this nagging cough that would not go away. So after about four weeks of this, my wife said that it was time to get this checked out. However instead of going through the normal and long process of getting an appointment at our pediatrician's office, my wife took my daughter to one of those nearby no appointment walk-in clinics. Our doctor's office is about an hour round trip in driving and unless it's an emergency, it takes a few days/weeks to get the first available appointment. Then the beauty of all this, once you get there, the doctor never sees you immediately. I'm going to say the average wait time in the waiting room is about 45 minutes. So this new clinic, and I've noticed many of them popping up, makes it far more convenient and faster in getting the problem diagnosed. However, the Physician's Assistant (PA) at the clinic misdiagnosed the problem.

After seeing the symptoms, the PA diagnosed the problem as asthma.

"Really? Asthma?", I replied to my wife.

My daughter has played competitive sports throughout most of her life. Now that she's not playing a sport, she develops asthma? So my daughter was prescribed a steroid and some additional type of medicine that had to be dispensed through an inhaler. Our family's health plan has a very high deductible. Since our family has never met the annual deductible, which I admit is a good thing, we basically just fork over the money every time we go to see the doctor or the pharmacist. I remember the pharmacy bill in excess of $400.

When the problem is misdiagnosed, the cure will be off. This is logical right? In the end it will waste time, money, and caused unnecessary suffering (e.g. my daughter couldn't sleep because of this cough). However, the PA's treatment did alleviate the symptoms for about the first week, but then the coughing got worse. So after a night of coughing through the night, we finally took our daughter to see her doctor that has been seeing her since she was a few days old. After listening to my daughter's lungs through a stethoscope for about 3 seconds, he said, "You have bronchitis."

Bronchitis is a bacterial infection. The treatment for it is very different than a person suffering from asthma. After purchasing a $12 bottle of this pink stuff call amoxicillin, my daughter's cough disappeared within a few days and has not returned. So my wife and I learned several good lessons here, but the main one was that misdiagnosing the problem leads to an ineffective cure. Or in this case, no cure.

Another example of misdiagnosing the problem has to do with children and teachers. I've got two sister-in-laws and one brother-in-law that work in three different elementary school systems. Two are teachers and one is a guidance councilor. The kids they tend to talk about are the problem ones. It causes all of them to spend an inordinate amount of time on them, and because of lack of time ignore the good students. This issue has apparently gotten worse over the past few years, one of my sister-in-laws wants to retire early.

She says it's not because she doesn't enjoy teaching kids, because that's what drew her into the field in the first place. It's because of the administrative and law enforcement duties that are constantly getting heaped onto her. Imagine that, a teacher entering the field with the desire to teach. One example that I was given was this anti-bullying campaign that is going on through our school systems. The school systems didn't get any additional money or staff to administer the campaign. Now whenever there is an "incident" that might be construed as "bullying" like getting shoved in the lunch line, it's about 8 to 12 hours of additional of administrative paper work, meetings, and follow up work that gets spread to multiple employees in the school system. Apparently she entered the teaching field with the desire to teach. Imagine that? But her position, at least in her school system, has shifted towards administration and preventing problem kids from harming other kids.

My sister-in-law has made it clear to all of us that the least attractive aspect of her vocation is the need to deal with the parent(s) of kids with behavior problems. I was told that most of these parent(s) behave in a similar fashion to their child with anger, hostility, and lack of respect for authorities.

"The apple never falls far from the tree," commented my sister-in-law.

A great majority of these parents act as if their kids' behavior problems is from lousy teachers' or school system. So the symptoms of total lack of respect for teachers is of course going to cause a learning disability. It's obvious to me prescribing some type of treatment for the child is a kin to only treating the symptoms. In particular cases, the cure to the child's behavior problem requires treating the parent. You want a better and more respectful kids, improve the quality of the parent.

"We're not allowed to do that," was the general consensus of all three of them.

I thought to myself, this is another example of misdiagnosing of the problem. You just want to treat the symptom (i.e.a cough, a rebellious child)? But the root problem from my perspective isn't the child. Bad behavior is a symptom. In many cases, the root problem is coming from the parent in the form of poor parenting (or totally lack of). So of course whatever treatment you administer to treat the symptoms going to be costly, time consuming, and usually not that effective. But yet they try and spend an inordinate amount of time documenting incidents, because it's these same parents who are most likely the ones to bring law suits the school system.

But this issue of misdiagnosing the problem is very common in our society. It's not just in our health and education system. It pervades our legal and political systems. Misdiagnosing the problem even pervades our marketing.

"Marketing?" you ask.

Yeah the very thing that drives commerce. The very thing that allows people to engage in the exchange of products and services, which in term allows people to thrive.

Remember this guy named Bernie Madoff? So far in the 20th and 21st century, he has broken all records for the amount of recorded money stolen from individuals and institutions. I said, "recorded" money, because there are current and former heads of state who stole far more wealth from people than Mr. Madoff. But since these leaders also control the media, the talent, property, and resources they stole from people are/were not made public. So officially it never happened; but its two common symptoms to see that people are getting fleeced are: inability of citizens to thrive and high inflation.

Mr. Madoff was a talented marketer. Does anyone doubt this statement? Your marketing skills need to be way above average before people with above average intelligence hand over $17.5 billion dollars for you to manage.

The amount of money he stole is so large that I think most of us lose perspective on the magnitude of the amount. It's like our national debt, what's another zero at the end of an already big number? Let's put it this way. It takes less then 263 million one dollar bills, place end to end to go around the equator. Bernie stole more one dollar bills from people that if placed end to end, it would lap the Earth more than 66 times! Or another way to comprehend the magnitude 17.5 billion is to realize that last year, the average American citizen contributed $49,844 to the gross national product (GNP)*. Bernie and his crew, basically stole a year's wages from 351,000 people. Or roughly a day's worth of wages from 40% of the population of the US.

A 150 year prison sentences is treating the symptom correct? Keeping Bernie incarcerated does prevent him from selling more stuff to us, but the sentence itself doesn't actually address or fix the real problem with him right? It's a kin to giving my daughter a steroid when she has bronchitis. Doubling the prison sentence or the dosage of the steroid is not identify or fix the problem right? It's because the problem has been misdiagnosed and therefore the treatment is off.

So what is the root of Mr. Madoff's problem? What caused him to behave this way? Can you answer this question?

A level of greed and selfishness that is far superior to the norm? Love of money? Love of comfort? Low self esteem? A need for accolades? A difficult childhood? Some type of mental sickness? What is the root problem here in Bernie's case? In order to treat the problem effectively, it starts with an accurate diagnosis. So doctor, what is Mr. Madoff's root problem? What is the root problem of millions of men and women that they willingly and knowingly break laws that we have put in place?

If you could identify the root problem, then maybe we could treat it correctly. Because building these multi-million dollar prison facilities, incarcerating a sizeable chunk of our population, and then paying five figures a year per person we incarcerate doesn't seem to be a good treatment for the problem. It only keeps people who behave really poorly away from us. Plus it's really expensive. It's a kin to the expensive steroid and this inhalation device I purchased for my daughter and doesn't do squat to address the problem.

I think if we could diagnose the problem correctly on why men and women engage in evil would greatly help us in coming up with an effective treatment. But I don't even see that we attempt to diagnose the problem.

However, there is one book that correctly diagnosis the problem correctly and accurately. It's the same book we have people put their hand on in court and ask them to make an oath. In the case with Mr. Madoff and millions of others (including ourselves), the root problem isn't that he's sick. The problem is that he's sinful.

Wow, when is the last time you heard or you yourself use the word "sin"?

It's a word that seems to be departing our language. I don't think I've seen or heard the word used in court, in the news, or even in our newspapers. The Bible is the only book I know that accurately diagnosis the root problem. But as our society becomes more secularized, we remove words like "sin" and "God" from our vocabulary. How is an effective treatment going to be found if you remove words like "bronchitis" or "infection" from the health field? Like an infection, sin at its core is very destructive. Sin destroys purpose. Not only does it harm the individual, it harms innocent people around them.

The Bible is the ONLY book on Earth that accurately diagnosis the root problem with man. Since the Bible is from God, I can also say that God is the only person that has accurately diagnosed what is wrong with us. The first five books of the Bible, which originates from the Jewish Torah, clearly defines what sin is, its origin, and its penalty. The later part of the Bible, what is called the Gospel (i.e. Matthew, Mark, Luke, John), provides the cure for sin.

Whether you are religious or not. I want to encourage your to read the most published and translated piece of literature in human history. If what I'm saying is correct that sin exists, then read about the only cure for it.

 

 

Sources:

http://www.statista.com/statistics/248063/per-capita-us-real-gross-domestic-product-gdp-by-state/
https://www.federalregister.gov/articles/2015/03/09/2015-05437/annual-determination-of-average-cost-of-incarceration

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