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Toy Wonders New Arrivals

June 27, 2008

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A few shipments arrived this week. If you log into your account at www.toywonders.com, before clicking on any of the links below, approved wholesale accounts will see wholesale pricing.

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DIECAST Collectible Model Cars And More

Item# Description Stock Status
3506D Kinsmart - Smart ATV (3.5", Asstd.) 3506D Restock
5016D Kinsmart - Audi TT Coupe (1:32 scale diecast model, Asstd.) 5016D Restock
5026D Kinsmart - Toyota MR2 Hard Top (1:32 scale diecast model, Asstd.) 5026D Restock
5028D Kinsmart - Volkswagen New Beetle Hard Top (1:32 scale diecast model, Asstd.) 5028D Restock
5039DF Kinsmart - Dodge Viper Race Car (1:36, Asstd.) 5039DF Restock
5040D Kinsmart - Lexus RX 300 SUV (1:36, Asstd.) 5040D Restock
5043D Kinsmart - Mercedes Benz CL500 Hard Top (1:38, Asstd.) 5043D Restock
5046D Kinsmart - Lexus IS300 Hard Top w/ Sunroof (1:36, Asstd.) 5046D Restock
5050D Kinsmart - Kenworth T2000 (1:66, Asstd.) 5050D Restock
5051D Kinsmart - Nissan Skyline GTR R34 Hard Top (1:36, Asstd.) 5051D Restock
5063D Kinsmart - Lincoln Navigator SUV (2003, 1:40, Asstd.) 5063D Restock
5078D Kinsmart - Volkswagen Touareg SUV (2003, 1:38, Asstd.) 5078D Restock
5082D Kinsmart - Ford SVT Focus (1:34, Asstd.) 5082D Restock
5088D Kinsmart - Toyota bB (1:32 scale diecast model, Asstd.) 5088D Restock
5089D Kinsmart - Mini Cooper S Convertible (1:28, Asstd.) 5089D Restock
5093D Kinsmart - Toyota Prius Hard Top (1:34, Asstd.) 5093D Restock
5252D Kinsmart - Camper Van (5", Asstd.) 5252D Restock
5307D Kinsmart - Porsche Cayman S Hard Top (1:34, Asstd.) 5307D Restock

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Lu
Toy Wonders, Inc.
www.toywonders.com
201-229-1700

Lu Su

God and the Art of Toy and Diecast Marketing
The Misleading Power of Observation
By Lu Su

A young man at the age of 25 performs a study to figure out the ratio of passenger trains to freight trains that runs through his neighborhood. So this man walks to the end of his block, sits on a park bench, and waits until the train comes. When the train passes him, he notes in his handy dandy note book whether it is a freight train or a passenger train. He then returns home. Then whenever the man has time, he then walks down to the end of his block, waits for the train, and again makes the appropriate notation in his notebook. He does this observation procedure at all different times of day (sometimes early in the morning, sometimes in the afternoon, sometimes evening, and sometimes in the middle of the night). There is absolutely no pattern to his visits; furthermore there is no pattern to the frequency of his visits. Some days he does this park bench visit 3 times a day. Sometimes 30 times a day. So what I am telling you is there is absolutely no pattern to his visits. He does this at least three times a day; and during the course of the year, he never skips a day either.

This man does this for 50 years (it's a life time study after all). So at the age of 75, he tallies up his figures:

Total trains observed: 312,000 train sightings
Total passenger trains:288,,000
Total freight trains: 24,000
Ratio is 288,000 to 24,000 which equals a 12 to 1 ratio.

The old man concludes that there are 12 times more passenger trains that run through his neighborhood than freight trains. The old man is overjoyed. He knows his numbers are correct and true. He is so elated that he wants to tell the world about his finding. He starts with his wife; but she tells him to go get a life. However, he is not dismayed and concludes that she just doesn't have any appreciation for trains. So he goes down to the local pub, where he knows a lot of train employees hang out. The old man is in such a good mood that he buys a round of drinks for all of them. A train traffic controller approaches and thanks the old man for the drink. "Thanks for the drink. What are you celebrating?" the controller asks his host.
"Today I concluded my life time study and I know for a fact that for every 12 passenger trains that you send down the line near my house, you only send one freight train" the old man reported with pride and a gleam in his eye.
The train controller asks the old man where he lives.
"Just down the street from here," replies the old man.
The train controller looks at the old man, uncertain if he should burst his bubble by breaking the bad news to him. "I'm sorry sir, you are incorrect. The number of freight trains to passenger trains are exactly equal," replied the controller "Each day we send exactly the same number of freight trains and passenger trains down the line that runs near your house".
"That is not true," replied the old man. "I know what is true. I have performed a very careful life time study. And I know for a fact that the ratio of passenger trans to freight trains is exactly 12 to 1."
"I don't know what to tell you other than your personal life time studies and observation is wrong," commented the controller.

How can that be?" asked the old man.

I think many of us make the same exact mistake when it comes to observing Truth. Stay tune next week for the answer.

 

 

 

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