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Toy Wonders New Arrivals

January 09, 2009

Greetings!

A few shipments arrived this week. If you log into your account at www.toywonders.com, before clicking on any of the links below, approved wholesale accounts will see wholesale pricing.

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DIECAST Collectible Model Cars And More

Item# Description Stock Status
AMM907BN R2 ERTL Elite - Plymouth Road Runner Hard Top (1969, 1:18 scale diecast model, Bronze) AMM907BN New
AMM908BU R2 ERTL Elite - Plymouth Road Runner Hard Top (1969 1/2, 1:18 scale diecast model, Blue) AMM908BU New
33151 RC2 ERTL JoyRide - "Starsky & Hutch" Ford Gran Torino (1:18 scale diecast model, Red w/ White Stripe) 33151 Restock
33853 RC2 ERTL JoyRide - Plymouth Fury Christine Hard Top(1958, 1:18 scale diecast model, Red) 33853 Restock
33855 RC2 ERTL JoyRide - Blues Brothers Police Car (1974, 1:18 scale diecast model, Black & White) 33855 Restock
CC39399 RC2 ERTL Elite Chase Car - Plymouth Superbird Hard Top (1970, 1:18 scale diecast model, Blue) CC39399 Restock
CC39181 RC2 ERTL JoyRide Chase Car - The Dukes of Hazzard General Lee Dodge Charger (1969, 1:18 scale diecast model, Silver Chrome) CC39181 Restock
CC39314 RC2 ERTL Elite Chase Car - Dodge Charger R/T Hard Top (1970, 1:18 scale diecast model, Orange) CC39314 Restock
CC36673M RC2 ERTL Chase Car - Ford Gran Torino Hard Top (1976, 1:18 scale diecast model, Black Chrome) CC36673M Restock
CC39311 RC2 ERTL Authentics Chase Car - Chevy Chevelle SS 396 Hard Top (1966, 1:18 scale diecast model, Black) CC39311 Restock
CC39503 RC2 ERTL Authentics Chase Car - Dodge Charger R/T Hard Top (1968, 1:18 scale diecast model, Bright Red) CC39503 Restock
CC39501 RC2 ERTL Authentics Chase Car - Chevy Impala SS 427 Hard Top (1967, 1:18 scale diecast model, Green) CC39501 Restock
CC39494 RC2 ERTL Authentics Chase Car - Chevy Chevelle SS 396 Hard Top (1966, 1:18 scale diecast model, Blue) CC39494 Restock
CC39488 RC2 ERTL Authentics Chase Car - Ford Thunderbird Convertible w/ Removable Bonnet (1957, 1:18 scale diecast model, Red) CC39488 Restock
CC39305 RC2 ERTL Authentics Chase Car - Chevy Camaro Z28 Hard Top (1967, 1:18 scale diecast model, Yellow) CC39305 Restock
CC39312 RC2 ERTL Authentics Chase Car - Ford Mustang GT 2+2 Fastback Hard Top (1965, 1:18 scale diecast model, Yellow) CC39312 Restock
B6054R Mattel Hot Wheels - Ferrari 166 MM Barchetta Convertible (1:18 scale diecast model, Red) B6054R Restock
08TR01 Shelby - Shelby Terlingua Mustang Hard Top (2008, 1:18 scale diecast model, Black w/ Yellow Stripes) 08TR01 New
2602R BBurago Disney - Mickey's 113 Convertible (1:18 scale diecast model, Red/ Blue) 2602R New
2601R BBurago Disney - Donald's 313 Convertible (1:18 scale diecast model, Red/ Blue) 2601R New
79242BK BBurago Kit - Chevrolet Corvette Daytona Beach Convertible (1957, 1:18 scale diecast model, Black) 79242BK New
79240R BBurago Kit - Chevrolet Corvette Daytona Beach Convertible (1957, 1:18 scale diecast model, Red) 79240R New
79660BU BBurago Kit - Chevrolet Corvette Hard Top (1997, 1:18 scale diecast model, Blue) 79660BU New
79201BU BBurago Kit - Mercedes-Benz 500 K Roadster Convertible (1936, 1:18 scale diecast model, Blue) 79201BU New
79051YL BBurago Kit - Ford SVT F150 Lightning Pickup (1999, 1:18 scale diecast model, Yellow) 79051YL New
59662YL BBurago Kit - Chevrolet Corvette Pacecar Hard Top (1997, 1:24, Yellow) 59662YL New
59631SV BBurago Kit - Porsche GT3 Cup Hard Top (1997, 1:24, Silver) 59631SV New
6128R BBurago Grand Prix - Ferrari 641/2 Race Car (1:24, Red) 6128R New
555R BBurago Vip - Land Rover Freelander (1:24, Red) 555R New
555SV BBurago Vip - Land Rover Freelander (1:24, Silver) 555SV New
555BU BBurago Vip - Land Rover Freelander (1:24, Blue) 555BU New
39256N Boley Xtuner - Toyota Celica Hard Top w/ Sunroof & Lights (1:24, Asstd.) 39256N New
39257N Boley Xtuner - Nissan Silvia S-15 Hard Top w/ Sunroof & Lights (1:24, Asstd.) 39257N New
39258N Boley Xtuner - Mitsubishi Lancer Evolution IX Hard Top w/ Sunroof & Lights (1:24, Asstd.) 39258N New
39259N Boley Xtuner - Subaru Impreza WRX STI Hard Top w/ Sunroof & Lights (1:24, Asstd.) 39259N New
39355N Boley Xtuner - Nissan Skyline GTR Hard Top w/ Sunroof & Lights (1:24, Asstd.) 39355N New
39356N Boley Xtuner - Nissan Fairlady 350Z Hard Top w/ Sunroof & Lights (1:24, Asstd.) 39356N New
39358N Boley Xtuner - Mazda RX-8 Hard Top w/ Sunroof & Lights (1:24, Asstd.) 39358N New
39359N Boley Xtuner - Lexus IS 350 Hard Top w/ Sunroof & Lights (1:24, Asstd.) 39359N New
3506D Kinsmart - Smart ATV (3.5", Asstd.) 3506D Restock
3760D Kinsmart - Funny Circus Truck (3.5", Asstd.) 3760D New
5022HD Kinsmart - BMW Z8 Soft Top Convertible (1:36, Asstd.) 5022HD New
5023/5D Kinsmart - Chevy Police Cars (1:43, Asstd.) 5023/5D Restock
5070D Kinsmart - Chrysler PT Cruiser Convertible (1:34, Asstd.) 5070D Restock
5092D Kinsmart - Ford GT (1:36, Asstd.) 5092D Restock
5106D Kinsmart - Turbo Buggy (5", Asstd.) 5106D New
5107NY Kinsmart - New York School Bus (5", Yellow) 5107NY New
2105D Oil Tanker (5.5", Asstd.) 2105D Restock
303D Mini Plane (3.75") 303D Restock
305D Mini Loco (3.75", Asstd.) 305D Restock
9665D Farm Tractor (4.25", Asstd.) 9665D Restock
9808D Tour Bus (5", Asstd.) 9808D Restock
9821/22 Classic Pick-Up Trucks (1:38, Asstd.) 9821/22 Restock
9830D School Bus (Metro School Bus) 9830D Restock
9838D City Pick-Up Trucks (4.5", Asstd.) 9838D Restock
9921/4D Fire Engine (4.75", Asstd.) 9921/4D Restock
N9853/996A Mattel Hot Wheels Assortment (1:87, Asstd.) N9853/996A New
2106D Rollback Tow Truck (5.25", Asstd.) 2106D Restock
2112D Delivery Truck (5.25", Asstd.) 2112D New
2113D Delivery Truck (5", Asstd.) 2113D New
9326NY New York School Bus (5", Yellow) 9326NY New
93282 School Bus (3.75") 93282 Restock
95892 City Yellow Taxi Cab (4.5") 95892 Restock
9985/8D Police Car Series 9985/8D Restock
9989D City Yellow Taxi Cab (5") 9989D Restock
9936D Express Loco 9936D Restock
9990DBU Super Fighter (Blue) 9990DBU Restock
CC53572YL Johnny Lightning Chase Car - Ford Mustang Hard Top (1965, 1:24, Yellow) CC53572YL Restock
N8378/999C Mattel Hot Wheels Larry's Garage Assortment (1:64, Asstd. C) N8378/999C New

Toys

Item# Description Stock Status
23834C Wild West Ranger 23834C Restock
23841/2 Wild West Ranger 23841/2 Restock
27631/2 Combat Squads (Asstd.) 27631/2 Restock
2171/2 Police Action Team 2171/2 Restock
27671M Military Force 27671M Restock

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Thank you

Lu Su
Toy Wonders, In
c.
www.toywonders.com
201-229-1700

Lu Su

God and the Art of Toy and Diecast Marketing
I Consume, Therefore I Am
By Lu Su

It's very difficult these days to engage in a conversation with someone and not talk about the economy, employment, or the disappearance of this strange phase in life called retirement. The US economy, while towing other country's economies with it, has entered un chartered waters. In just the last few weeks, we just witnessed one of the largest thefts every orchestrated in the history. In the last few months we've just witnessed the largest bankruptcy ever recorded in history. The amount of interest we need to pay just to service the debt we Americans owe is staggering. Some foreign countries total GNP doesn't even come close in paying a fraction of the interest we owe on our debt. Our government, against the precepts of a free market economy, has gotten into all new types of businesses; Uncle Sam is now in the consumer mortgage business, commercial paper lending business, insurance business, and maybe some day soon will be in the business of making and selling us cars (file your taxes on time and get a free upgrade on heated Corinthian leather seats)..

We Americans have built up the bulk of our economy on consumer consumption. I don't think there is a week that goes by where I don't hear news commentators say, "Consumer spending makes up two-thirds of the economy". Or the economist's version, "The purchase of goods and services by U.S. individuals, accounting for about 2/3 of the GDP (Gross Domestic Product)". So now if Americans stop or slow our spending, our GDP falls. How do we keep our GDP up? How do we get more Americans to spend more money that they don't have? So many Americans are already overly leveraged on their credit cards, home mortgages, and this relatively new way to incur more debt -car leases.

It's very interesting that if you ever get into a deep philosophical discussion with someone, a pertinent question that sometimes appears is "How do I know that I exist?". "I consume, therefore I am" is the modern day version of Descarte's original version "I think, therefore I am". You exist because somebody out there acknowledges that you exist and that you owe them money.

The average American consumes far more than any other human inhabitants of our world. The proof for such a statement is the fact that too many Americans (perhaps using Donald Trump as their role model) own more debt than assets. I found it a bit comical when I recently read why some economists and politicians were against another economic stimulus package -specifically in the form of a tax credit or a check. The reasoning was that the bulk of Americans, given the current state of the economy and job uncertainty, would most likely save the money instead of spending it. I guess like an addict looking for his next high, saving money doesn't give our GDP that euphoric rush that some economists and politicians are craving for. Realize that one of the most prudent thing to do with money (saving it), is not what some decision makers want to see happen. But understand, I'm not blaming the politician or the economist. The root of the problem is that most Americans are unable to save money.

This consumption mentality has entered more than the institutions (i.e. government and business) that make commerce hum.This consumption mentality has entered into the soul of our existence. if you are a non-theist, you can substitute the word "skin" for "soul".. Let me try to explain this bizarre statement. First you need to understand how I am defining this consumption mentality syndrome. I'm defining it as a state of mind that "It is better to have IT now than later"; and this mentality is fed by, "I will continue to patronize/use/consume IT as long as IT meets my needs."

This consumption mentality isn't all bad. It has allowed for the steady expansion of product and services offerings since the dark ages. About a hundred years ago, wasn't it Henry Ford that said in reference to his cars, "You can have it in any color you like, as long as it's black"? Or more recently about 20 years ago Wendy's (the fast food chain) attempted to make light of the lack of choice when it came to their competitor's hamburgers. Wendy's aired this funny commercial where this overweight model was modeling some unflattering clothing and some announcer in a Russian accent says, "Swimwear......very nice". Then in the next scene the model is again walking down the fashion runway aisle and again wearing the EXACT SAME clothes and the announcer says, "Evening wear.......very nice".

We as consumers like choice. Without this hungry consumption mentality, you wouldn't have companies/individuals striving to offer you choice. So today if you want a car, coffee, shoes, or an oil change, we Americans have a wide array of choices in horsepower, flavors, sizes, and grades. So I am not saying having a consumption mentality is bad, but when the consumption mentality starts pervading other aspects of your life, it starts to break down your life. It does so by breaking down the relationships that are suppose to be in your life.

The consumption mentality all around the world has left the institutions of commerce and entered two institutions that are meant to be sacred. The institution of marriage and the institution of religion. These two institutions help us understand who we are and define us. But the consumption attitude we have adopted is rotting the wheels off both of these institutions. Too many people have a consumer oriented attitude towards marriage and towards God. Too many people have a consumer approach and attempt to maximize what they can get from their marriage partner or from God, instead of how much they can give.

So in a consumer oriented marriage it basically sounds like this: "I will stay married to you, as long as you meet or exceed my expectations." Today, 50% of the population needs to get rid of that old and antiquated portion of the marriage oath "Until death do us part." And replace it with the consumer version "Until you are unable to meet my expectations". After all, if you are going to give an oath, shouldn't it be an honest one?

When the consumption mentality enters religious institutions it basically sounds like this. "I do this for you God, and in return you do this for me (bless me in a particular manner)". Something definitely has gone awry when theists start believing that God owes them. Or when they believe they know the reason why misfortune has hit a particular individual. But this consumption mentality has also entered non-theists world views -specifically those whom believe in reincarnation; after all, the life you are living now is a form of payment for the accretion of Karma (deeds or misdeeds) of a former lives. And you will continue to PAY until you are able to work this Karma out and eventually reach Nirvana/Samsara/Moksa.

In regards to these two sacred institutions, reincarnation, and more, stay with me on this journey because we're sure to encounter all of them again. I do believe that God gave us the institution of marriage so that we could better understand him and the relationship he wants to have with us. After all If you have difficulties in understanding what a marriage is suppose to be like (something you can touch, feel, and experience), understanding a non-material God is going to be exponentially more challenging.

In the blessing that God first spoke to Moses and then passed to future generations of God's children, there is a portion in that blessing that says "And let His face shine upon you". What does that mean? God specifically told Moses that he could not see his face or he would die. So is that sentence meant to be a death sentence for us? No, it's actually a call to be in relationship with God. For example, I might be on the floor of a crowded trade show. If you are there, you have my presence. But only when you have my face, that is when you have my attention. That is when we are able to communicate with each other. In the same way, God's presence is everywhere, but what he desires to do is to show you his face and be in relationship with you.

So STOP this consumption mentality when it comes to your marriage and God.

 

 

 

 

 

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