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Toy Wonders New Arrivals

June 3, 2011

Dear Customers,

A few shipments arrived this week. If you log into your account at www.toywonders.com, before clicking on any of the links below, approved wholesale accounts will see wholesale pricing.

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DIECAST Collectible Model Cars And More

Item# Description Stock Status
AMM949 Auto World ERTL Elite - Dodge Monaco New York State Police (1974, 1:18, Blue & Yellow) AMM949 New
AMM962GN Auto World ERTL Elite - Mercury Cougar Eliminator 20th Anniversary (1970, 1:18, Competition Green) AMM962 New
34201 Maisto - Ford Model A (1929, 1:24, Asstd.) 34201 Restock
34202 Maisto - Chevrolet Corvette Convertible (1970, 1:24, Asstd.) 34202 Restock
34203 Maisto - Chevrolet Corvette Z06 Hard Top (2009, 1:24, Asstd.) 34203 New
34220 Maisto - Plymouth GTX Hard Top (1970, 1:24, Asstd.) 34220 Restock
34231 Maisto - Hummer H2 SUV w/ Sunroof (1:27, Asstd.) 34231 Restock
34238/92 Maisto - Lamborghini Murcielago & Lamborghini Murcielago LP640 Hard Top (1:24, Asstd.) 34238/92 Restock
34256 Maisto - Dodge Charger Hard Top (1969, 1:24, Asstd.) 34256 Restock
34258 Maisto - Chevy Malibu SS Hard Top (1965, 1:24, Asstd.) 34258 Restock
34260 Maisto - Ford Mustang GT-500 Hard Top (1967, 1:24, Asstd.) 34260 Restock
34262 Maisto - Chevrolet Nova SS Hard Top (1970, 1:24, Asstd.) 34262 Restock
34263/4D Maisto - Dodge Challenger R/T Coupe Hard Top/ Convertible (1970, 1:24, Asstd.) 34263/4D Restock
34275 Maisto - Chevrolet Corvette Convertible (1957, 1:24, Asstd.) 34275 Restock
34276 Maisto - Shelby Cobra 427 Convertible (1965, 1:24, Asstd.) 34276 Restock
34280 Maisto - Dodge Challenger SRT Hard Top (2008, 1:24, Asstd.) 34280 Restock
34291/99 Maisto - Lamborghini Gallardo LP 560-4 Hard Top (1:24, Asstd.) 34291/99 Restock
34932/45 Maisto - Dodge Viper (1:24, Asstd.) 34932/45 Restock
34935/52D Maisto - Ford F-1 & Chevy 3100 Pickup Trucks (1948/ 1950, 1:24, Asstd.) 34935/52D Restock
34943 Maisto - Ford Mustang Boss Hard Top (1970, 1:24, Asstd.) 34943 Restock
34960 Maisto - Chevrolet Chevelle SS396 Hard Top (1966, 1:24, Asstd.) 34960 Restock
34989 Maisto - Chevy Corvette Z06 Hard Top (2002, 1:24, Asstd.) 34989 Restock
34994 Maisto - Infiniti FX45 SUV (2005, 1:24, Asstd.) 34994 New
34997 Maisto - Ford Mustang GT Coupe Hard Top (2006, 1:24, Asstd.) 34997 Restock
13780 RC2 ERTL Restoration - Ford 8N Farm Tractor w/ Accessories (1:16, Orange & Beige) 13780 New
13792 RC2 ERTL Hew Holland Prestige - T7030 Farm Tractor (1:16, Blue) 13792 New
14652 RC2 ERTL Case IH Agriculture - 1256 Farm Tractor (1967, 1:16, Red) 14652 New
14653 RC2 ERTL Case IH Agriculture - 21206 Industrial Farm Tractor w/ FWA (1965, 1:16, Yellow) 14653 New
14676 RC2 ERTL Case IH Agriculture - Farmall A Farm Tractor (1939-1947, 1:16, Orange) 14676 New
14706 RC2 ERTL Case IH Agriculture Prestige - Magnum 305 Farm Tractor (1:16, Red) 14706 New
14723 RC2 ERTL Case IH Restoration - Farmall 460 Farm Tractor w/ Accessories (1:16, Red) 14723 New
14731 RC2 ERTL Case IH Agriculture Prestige - Steiger 535 Farm Tractor (1:16, Red) 14731 New
13745P RC2 ERTL - Ford 650 Farm Tractor (1955-1958, 1:16, Orange & Beige) 13745P New
15298P RC2 ERTL John Deere Restoration - JD 4020 Farm Tractor w/ Accessories (1:16, Green) 15298P New
13764 RC2 ERTL - Ford FW-60 Farm Tractor (1:32, Blue & White) 13764 New
13766 RC2 ERTL - Ford 7600 Farm Tractor (1975, 1:32, Blue) 13766 New
13791 RC2 ERTL Hew Holland Prestige - T7030 Farm Tractor (1:32, Blue) 13791 New
14647 RC2 ERTL Case IH Agriculture - 2470 Farm Tractor (1971-1979, 1:32, Orange & Beige) 14647 New
14665 RC2 ERTL Case IH Agriculture - Steiger 535 Farm Tractor (1:32, Red) 14665 New
45028 RC2 ERTL John Deere - 8120 Farm Tractor w/ Decals (1:64, Green) 45028 New
45035 RC2 ERTL John Deere - 4620 WF 2 WD Farm Tractor (1971, 1:64, Green) 45035 New
45050 RC2 ERTL John Deere - 7610 Farm Tractor w/Decals (1997, 1:64, Green) 45050 New
37610 RC2 ERTL Case IH - State Farm Tractor Assortment 4 (1:64, Asstd.) 37610 New
37675 RC2 ERTL Case IH - Tractor Series 6 (1:64, Asstd.) 37675 New
37679 RC2 ERTL John Deere - State Farm Tractor Assortment 6 (1:64, Asstd.) 37679 New
37681 RC2 ERTL John Deere - State Farm Tractor Assortment 8 (1:64, Asstd.) 37681 New

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Thank you

Lu Su
Toy Wonders, Inc.
www.toywonders.com
201-229-1700

Lu Su

God and the Art of Toy and Diecast Marketing
An Alternate Way to Peace and Harmony
By Lu Su

A few days ago, I attended a junior high musical concert with my wife and in-laws. We had to go because my daughter had been practicing piano with the orchestra for quite some time now. Clutching their instruments, young musicians swarmed the stage from both sides. The combination of a small stage and many young players caused the stage to be littered with many chairs and music stands. As cello, violin, viola, flute and saxophone players attempted to find their seats, they made a cacophony of sound as every chair and music stand got moved on stage. I could also tell that some of the boys were uncomfortable, being unaccustomed to wearing a white collared shirt, slacks and shoes.

My wife had gotten to the school early and saved us some great seats. We were in the second row, but then I started questioning the wisdom of her selection. Because there was no space for the drummer on stage, they had moved his entire drum set with all his cymbals down onto the auditorium floor -about ten feet from where we were sitting.

Prior to this concert, I had only attended elementary school concerts. So I was kind of bracing my ears. I just expected half the players to be sharp and the other half flat. But to my surprise and great pleasure, they were really good. The whole lot. I was impressed. What a difference a couple years of practice can make talent wise.

Later in the concert, a decent sized troop of 7th and 8th graders came on stage and beautifully sang the song Imagine by John Lennon. As you know, it's probably his most famous song. Although I found it a little distracting, as the singers were moving both their hands while singing, I thought the young singers did a great job. I realized around the refrain, that the hand movements was their effort to communicate to any deaf people in the audience.

I don't think I'm exaggerating, but I have probably heard the song Imagine over 100 times in my life by now. But I have never reflected on the lyrics before. So as I sat in the stuffy and crowded auditorium with other proud parents, I contemplated on Lennon's words of peace and harmony. I then realize how absurd some of his lyrics are.

Imagine there's no Heaven
It's easy if you try
No hell below us
Above us only sky
Imagine all the people
Living for today

Imagine there's no countries
It isn't hard to do
Nothing to kill or die for
And no religion too
Imagine all the people
Living life in peace

john lennon

I can understand that strategy of Lennon's first line -probably designed to shock the listener and get them to pay closer attention. I can also understand that people who reject God may not want a heaven, hell, and religion too. I can respect that and I really have no issues with those lyrics. But what doesn't sit right with me is the line, "Nothing to kill or die for."

I sat there and tried hard to imagine a world where there was nothing to kill or die for. I then came to the conclusion that a world where there is nothing to kill is a world devoid of life. I just so happen to be partial to life. I like the breathing sounds that my son makes, when he falls asleep on my bed. I also like the way my dog wags his tail.

Then I told myself, I'm probably taking Lennon's lyrics too literally. What he probably meant is a world with life, but where people just got along and would not harm one another. But as I thought about this, I didn't like the prospects of this option either. For us to have no ability to kill would mean that we were either physically or mentally incapacitated. Physically incapacitated would include no fingers to pull triggers or legs to move munitions. A person with Lou Gerigs disease comes to mind, where the mind works fine, but the motor nerves throughout the body are systematically shutting down.

Another way we could stop killing each other is if we were mentally incapacitated. Perhaps if we were all in a vegetable state of mind or give ourselves some type of lobotomy to lower our IQ to the point where we are unable to even contemplate murder. The thing is, I'm not partial to either of those two options (no life and being incapacitated). I like the ability to wiggle my fingers and toes. I like having a I.Q. higher than my dog's. The ability to construct things that improve the quality of life seems to go hand in hand with the ability to destroy things.

So a world with "nothing to kill" is NOT a world I want to live in. I rather live in a world where there are lots and lots of things to kill (thus a world full of life) but with the option to preserve or destroy it. Lately, with kids and a dog constantly running around in the yard, I've been deliberating on the question: to use Round Up or to not use Round up? That is the question, as a bumper crop of weeds are spouting up. Now while on the subject of garden products, let me share this anecdote that I find funny and yet very sad at the same time.

The company Bayer Advance makes a line of rose fertilizers and insecticides. Their customer support phone number happens to be very similar to Toy Wonders' customer support phone number. Out of a ten digit phone number, we share the same eight digits. This means Bayer Advance customers have to misdial the number by two digits. Doesn't happen often, but it does on occassion. A few times a year and usually around this time of year, I get calls from very dissatisfied Bayer Advance Rose fertilizer users. I know this because the conversation usually starts with them screaming, "You product killed all my roses!" About every fifth caller threatens to sue me. Instead of providing the same old boring reply, "You have the wrong number." (which they don't believe anyway), I thought there must be a more positive and interesting way to help these irate customers deal with their anger issues. Now realize that I have the luxury of never speaking with this Bayer Advance customers again. What's the chances they are going to depress the same two buttons incorrectly?

So I have contemplated in first apologizing to these customers and then instructing them to dig up their dead roses plants. I'd then provide an address where they should ship them to, so that we can study them. Of course I'd select an address of a person I don't like. I'll also ask them to include a short note on what that rose plant meant to them. I could even offer a free years supply of rose food if they can make all their sentences rhyme. Can you imagine the look on the person's face who throughout the year periodically gets packages of dead roses with bad poetry attached? We could turn this into one of those reality shows. And ask a panel of judges to vote on which dead rose plant recipient made the best perplexed face.

I understand why these Bayer Advance customers are mad. What was meant to preserve life has killed it. Like me, these Bayer Advance customers obviously prefer life over death. The thought of "nothing to kill" is pretty crazy to me. If anyone wants to live in a world with nothing to kill, I can start by sending them dead roses and maybe a condo on the moon. But as crazy as that thought is, I think it's Lennon's next line "nothing to die for" is even more absurd.

"Nothing to die for?" I had asked myself. First of all, I'm pretty sure anyone who got the opportunity to carry life inside them or to cradled life in their arms, would flat out disagree. There are things in this world worth dying for. As I tried hard to conceive of such a world with nothing to die for, I concluded that world would be a world without love. I'm kind of partial to love too. I like the hugs my son gives me and how my dog wags his tail. I tried hard to contemplate a world without love.

A world without love must be a world where we are totally apathetic to one another. I came to the conclusion that apathy is the opposite of love. I think most people incorrectly think that hate is. Hate and love cannot be opposites because hate and love can be good qualities at have at the same time. For instance, when you love your child, at the very same time, you will hate anything that harms him. So in a totally apathetic world, where nobody care, is a way to have nothing to die for (i.e. if you don't end up killing yourself, because of your apathy to living). But who would want to live in a world like that?

I know Lennon wanted us to imagine where there is no country and people just living for today. But as I reflect on last week's Memorial Day, I am very grateful for the soldiers that served and died for our country -so that my family can live and thrive in a great place and hope for a better tomorrow. We enjoy a high standard of living and have this radical freedom that exists only in this country and no other. I happen to be partial to living in a country where millions of men and women that when called to do so, will rise up to defend our country and help the weak. Love seems to always express itself with sacrifice (i.e. sacrifice for country, community, family or individuals).

For the Christian, we have such a God. We have the only God that sacrificed his life for us, so that anyone who simply believes can flourish forever. I challenge you to find another God like this one. I challenge you to find a God more generous than this one. In my search and study for ancient and modern day gods, I've only encountered one God that was willing to lay his life down for me.

Because we were designed in God's image, we exhibit some of the same qualities. If your child was trapped in a burning house, you would risk your life in order to save him/her (at least I hope so). I know any loving parent would be willing to sacrifice themselves for their child. But as nobel as this one time act would be, the God's people are charged with something even more difficult.

Therefore, I urge you, brothers and sisters, in view of God’s mercy, to offer your bodies as a living sacrifice, holy and pleasing to God—this is your true and proper worship. -Romans 12:1

Yes, most of us would die for our child. But God implores us to do something even more difficult; Live for them. A living sacrifice keeps on going. Living sacrifices keeps on making sacrifices. As if making daily sacrifices wasn't difficult enough to do, God asks us for more.God wants his people to be holy -probably because He is holy. Be holy in a world like ours? Remember, Jesus was able to do it. He was able to cruise around the society, hang out with a lot of imperfect people, and demonstrate true and proper worship (sacrifice and holiness).

So Mr. Lennon, I like your music; but a world at peace and harmony with nothing to kill or die for is not a world I would want to live in. I think God offers a better alternate way to peace and harmony. It's one based on true and proper worship, where sacrifice and holiness are instilled in people. The Bible speaks of a new Earth where man will one day engage in true and proper worship and where we will finally have the peace and harmony Lennon sung about. In the meantime, start practicing now.


 

 

 

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