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Toy Wonders New Arrivals

March 16, 2012

Dear Customers,

A few shipments arrived this week. If you log into your account at www.toywonders.com, before clicking on any of the links below, approved wholesale accounts will see wholesale pricing.

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DIECAST Collectible Model Cars And More

Image	Item#	Description	Stock Status
	1800803	Acme - California Hot Rod Reunion 20th Anniversary Rat Trap Dragster (1:18, Orange) 1800803	New
	1800806	Acme - Super Rat Altered Fiat Dragster (1:18, Green) 1800806	New
	1800808	Acme - Pure Hell Fuel Altered Dragster (1:18, Red w/ Flames) 1800808	New
	1805001	Acme - Ford Coupe F4 US Navy Hard Top #32 (1932, 1:18, Blue) 1805001	New
	96501WE	Jada Toys Bigtime Kustoms - Ford F-150 SVT Raptor Pickup (2011, 1:24, Asstd.) 96502WE	New
	23100BK	Jada Toys RoadRigz - Peterbilt 379 Model Tractor Trailer (1:32, Black) 23100	New
	23100BU	Jada Toys RoadRigz - Peterbilt 379 Model Tractor Trailer (1:32, Blue) 23100	New
	23100R	Jada Toys RoadRigz - Peterbilt 379 Model Tractor Trailer (1:32, Red) 23100	New
	23100SV	Jada Toys RoadRigz - Peterbilt 379 Model Tractor Trailer (1:32, Silver) 23100	New
	23120BK	Jada Toys RoadRigz - Kenworth T2000 Model Tractor Trailer (1:32, Black) 23120	New
	23120BU	Jada Toys RoadRigz - Kenworth T2000 Model Tractor Trailer (1:32, Blue) 23120	New
	23120R	Jada Toys RoadRigz - Kenworth T2000 Model Tractor Trailer (1:32, Red) 23120	New
	23120SV	Jada Toys RoadRigz - Kenworth T2000 Model Tractor Trailer (1:32, Silver) 23120	New
	23150BK	Jada Toys RoadRigz - Peterbilt 387 Model Tractor Trailer (1:32, Black) 23150	New
	23150BU	Jada Toys RoadRigz - Peterbilt 387 Model Tractor Trailer (1:32, Blue) 23150	New
	23150R	Jada Toys RoadRigz - Peterbilt 387 Model Tractor Trailer (1:32, Red) 23150	New
	23150SV	Jada Toys RoadRigz - Peterbilt 387 Model Tractor Trailer (1:32, Silver) 23150	New
	91592BK	Jada Toys RoadRigz - Peterbilt 379 Model Tow Truck (1:32, Black) 91592	New
	91592BU	Jada Toys RoadRigz - Peterbilt 379 Model Tow Truck (1:32, Blue) 91592	New
	91592R	Jada Toys RoadRigz - Peterbilt 379 Model Tow Truck (1:32, Red) 91592	New
	91592W	Jada Toys RoadRigz - Peterbilt 379 Model Tow Truck (1:32, White) 91592	New

TIN SIGNS

Image	Item#	Description	Stock Status
	SPSE	Tin Sign: Elvis Fans Parking Only Sign SPSE	New
	SPSCF2	Tin Sign: Biker Parking Only Sign SPSCF2	New
	SPSLOC	Tin Sign: Low Cut Blouses Sign SPSLOC	New
	SPSMB9	Tin Sign: Man's Guide Sign SPSMB9	New
	SPSRA	Tin Sign: Lifetime Race Fan Sign SPSRA	New
	SMTAP	Tin Sign: Tap It They Will Come Sign SMTAP	New
	SPSHU	Tin Sign: Biker Rules Sign SPSHU	New

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Thank you

Lu Su
Toy Wonders, Inc.
www.toywonders.com
201-229-1700

God and the Art of Toy and Diecast Marketing
If The People Have No Bread, Let Them Eat Cookies
By Lu Su

I thought I would put a little twist on the infamous saying, but change the last work from "Cake" to "Cookies". I think it's appropriate because our society consumes far more cookies than cake. King Solomon said, "There is a season for everything." In my neighborhood, it's definitely the season for Girl Scout Cookies. I must say that the Girl Scouts of America certainly have their act together when it comes to marketing cookies.

They offer a decent tasting product and excellent colorful packaging. That faces that appear on the box or on your door step serves as reminder that you are supporting these girls. One huge marketing advantages this organization enjoys is that it's got a labor force that doesn't even require them to pay minimum wage. On top of the free labor, the organization gets the the girls parents to donate their labor, time, gas, and vehicles for transportation. On top of these marketing advantages, the Girl Scouts organization has accomplished something most companies that market a product have never achieved. They get their customers to help finance their operation.

Can you think of a food or service that you pay in advance for and then wait several weeks to receive it? Usually when it comes to food, you enjoy it first (like in a restaurant) and then you pay later. But they got it down to a science. You pay now, they deposit and use your funds to help pay their operations cost, and then weeks/months later you get your product.

About a week ago, our family had several of these colorful boxes stacked up on our kitchen counter. But with four growing kids and a dog that devours anything that hits the floor, as soon as we open a box, It's gone in like 90 seconds flat.

When I was 19 years old, I assisted in making my first batch of cookies. The cookies were the Nestle Toll House Cookies that I think every American has tasted at some point in their life. In fact this is on my pursuit of happiness list: plate of cookies and large glass of milk. As my girl friend's was pulling all the appropriate ingredients out of the cupboards, my job was to measure out the ingredients and dump them into this giant mixing bowl. I remember being stunned by how much butter is required to make Nestle Toll House chocolate chip cookies. You know how a stick of butter has these measurement lines on the wrapper?

I held up a stick of butter and asked, "How many tablespoons of butter do we need?" I had a knife and was ready to sever the stick of butter at the appropriate place. I didn't realize how unhealthy cookies were until I physically put four whole sticks of butter into the bowl (we were making a double batch). I distinctly remember grabbing the instructions to double check if my girl friend was pulling a fast one on me. "Four sticks of butter!?!"I After reading the ingredients, I came to the quick conclusion that the only healthy ingredient in cookies are the eggs.

About a year and half ago, this young women named Danielle shared with me this recipe for cookies that were less expensive and less fattening. My family sponsors Danielle for a non-profit organization that she works for near us. Danielle was the coordinator and trainer for teams of volunteers that went down to Haiti shortly after their disastrous 2010 earthquake.

I remember asking her what she found most shocking while in Haiti. Her reply was the voodoo rituals the people Haitians still practiced. Danielle told me that lying down in her tent she would fall asleep to the beating of distant drums from the mountains. Then the other thing that shocked her were the cookies that Haitians would eat to suppress their hunger pains. These cookies are made out of mud and are not even baked, but sun-dried. The ingredients are quite simple: mud, shortening, and salt. Shortening is a kind way to say lard.

In general, Haitian people eat mud cookies, because they cannot afford bread. These mud cookies they are more filling because they take longer to digest. They aren't tasty at all. I was told that the mud cookies instantly wicks all the moisture from your mouth and leaves a bad taste for hours. Then for hours you can expect a dull stomach ache. This is because the human body has a hard time digesting dirt. Let me share the secret recipe with you.

How are mud cookies made?

1. Hungry Haitian children and adolescents dig up mud and dirt in the countryside. Bags of mud and dirt are transported to a nearby town and sold.

2. The mud cookie "dough" is made by adding water, shortening, and salt to the original extract. Local women stir the dough mixture until it becomes semi-liquefied. Click on some of the images so you can better see their faces and see the texture of cookie dough.

3. Then the dough mixture is spread onto a flat surface with a spoon, and is allowed to dry under the sun.

4. Finished mud cookies are sold on the street in slum districts such as Cité Soleil.

So if Haitian people have no bread, let them eat cookies? I bet if Americans found out that kids in our poorest states were eating mud cookies to survive, they would find this totally unacceptable and would act. So this then begs a bunch of questions. Where in your mind do you draw the boundary on where it's no longer your obligation to assist? How far away does your neighbor have to be before it's no longer your concern? Or perhaps this dividing line isn't distance but some other marker: skin color, nationality, or perhaps a physical body of water separates them from us? Hopefully it's none of those markers, especially the last one -for the sake of Americans living in Long Island, Key West, and Hawaii (i.e. earthquake hits you guys, you'd be on your own).

Marie Antoinette lived in relative luxury. Probably like us, she never had to go days without a meal. It's kind of ironic. Marie was probably too busy in her world to realize that just a short walk away from her home, families with young kids were starving. Yet many Americans today enjoy a standard of living that is higher than Marie's back then, but are probably also too busy to realize that just a short flight away from their homes, people are eating mud in order to survive. Understand this practice of eating mud cookies to stave off hunger pains was occurring even before their earthquake and continues on today.

So now you are no longer ignorant to this fact, what should be our appropriate reply? Sir/Mam the people have no bread to eat.

"If the people have no bread, let them eat cookies?"

 

Sources:
Poor Haitians Resort to Eating Dirt by Jonathan M. Katz in Port-au-Prince, Haiti Associated Press, January 30, 2008

 

 

 

 

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