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Toy
Wonders is a toy importer and toy wholesaler of children's
toys. Dolls have been a mainstay in the toy industry. If
we look back in history, dolls go way, way back --even before
recorded history. Because of the longevity and nurturing
appeal, every toy distributor and retailer will have some
representation here. However, since this category is very
focused on only one gender, it is vital that you focus your
attention here and understand your customer base well; after
all, you are only targeting half the children's population
with this category. Knowing the answers to these questions
will make it easier to select the items for his category:
- In
terms of race, what type of people do you service?
- What
type of space can you allot towards this category (e.g.
wall, shelf, or counter)?
- What
price points do you need to be at?
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